KIDS DEPARTMENT DESIGNThe renovation of Liverpool's Kids Department aimed to create a cohesive and interactive shopping experience while fostering a warm atmosphere and timeless design.
The department is divided into three sections: girls, boys, and babies, as well as a dedicated space for kids' shoes.
GIRLS
For the girls' section, a playful doodle was designed with organic lines to reflect creativity and fun. Soft pink tones were strategically used as accents, ensuring they didn’t dominate the design.
The doodle's composition was extended to the column to draw attention to the interactive area, where girls can engage and be entertained while their parents shop.
BOYS
For the boys' section, geometric shapes with a minimalist aesthetic were used to create a dynamic and playful environment. Bright, contrasting colors were strategically incorporated to infuse a sense of fun and energy into the space.
Custom graphics were designed for both the wall and the focal column, enhancing the overall visual impact and contributing to the interactive atmosphere of the section.
BABIES
For the babies' section, the design focused on creating a gender-neutral environment through the use of soft colors and simple, organic shapes.
The neutral tones were carefully selected to enhance the warmth and comfort of the space, providing a soothing atmosphere for both parents and babies.
